Music tube | Moontoast Success Story: Vevo Hottest Video of Summer | Video tube

Music tube | VEVO’s Hottest Latin Music Videos of Summer campaign gave its social audience the opportunity to vote for their favorite from a selection of 10 popular artist video choices from 2013. This campaign, sponsored by RadioShack, was an innovative way to bring polling into people’s News Feeds, while creating more awareness for the music artists. This campaign ran June 26-July 14, 2013. Fans could view different artist images and then vote for their favorite within the mobile Facebook News Feed, allowing them to vote without leaving Facebook. The voting process also had a desktop fallback for those not on mobile. Mobile-first quality visuals were important to maintain the brand look and feel for RadioShack and VEVO. All copy reflected the Spanish language to align with the demographic for this Latin- focused campaign. Various audience tools and fan comments were used to encourage discussion and campaign virality, and several of the participating artists used their Facebook Pages to encourage voting as well. | Video tube

Music tube | Moontoast Success Story: Vevo Hottest Video of Summer | Video tube